PV sets Orchestro’s vision and steers the organization’s execution. He brings twenty years of executive experience developing enterprise-class systems in emerging categories.
He was founder and CEO of Approva, now an affiliate of Infor; founder and President of Entevo, now part of Symantec; and co-founder of Clear Standards, which was acquired by SAP AG. He began his career at Microsoft, where he managed enterprise server products and directed worldwide consulting services. PV serves on several Boards and as General Partner at Novak Biddle Venture Partners. Dedicated to entrepreneurship, he is President of TIE-DC, and was a judge for the Ernst & Young Entrepreneur of the Year Award, Mid Atlantic for the last three years. He holds advanced degrees from the University of Pune in India and the University of Cincinnati, and is a graduate of the Executive Management Program at MIT's Sloan School.
Dave leads product strategy and design. His extensive background in Business Intelligence and database architecture centers on deriving market insights from complex co-integrated data. Initially, Dave led the Professional Services division. This imparts a customer focus to Orchestro’s offerings.
Previously, he served as Executive Vice President of Management Information Systems at enews Inc., which was acquired by Barnes & Noble. There he managed software development and retail analytics while pioneering e-commerce applications for Yahoo! and Excite. Dave holds an MBA in Information Systems from Temple University and a BA from Earlham College. He also co-authored a patent on identifying implicit supply chain events like phantom inventory and distribution voids.
Julie drives go-to-market strategy, focusing on capturing the increasing demand for Orchestro’s offerings while ensuring the company is widely known as the thought leader it is.
With more than 20 years of marketing experience growing hi-tech companies, Julie’s innovative strategies have set companies apart from their competition to achieve record growth. Prior to Orchestro, Julie led Marketing for BAF Technologies leading them not only to the top of the natural gas vehicle industry, but also through two successful acquisitions. Formerly, she was VP of Marketing for Approva where she led the rebranding efforts and set in place the lead capture strategy winning nearly every regional marketing award in the process.
Kevin is responsible for translating customer requirements into custom roadmaps to value. A subject matter expert, his career reflects a twenty-year commitment to innovative consumer goods technologies, including supply chain optimization, category management and Business Intelligence.
Previously, he was co-founder and Vice President of Professional Services at Mercari Technologies, an early provider of solutions that translate the impact of store-level out-of-stocks into better assortment, replenishment and execution decisions. He also held consulting leadership positions at Newview Technologies and Manugistics. Kevin holds a BS degree in Business Logistics and International Business from Pennsylvania State University, and studied Economics at the University of Manchester.
Peter directs technology strategy and critical solution partnerships. He has worked in the data warehousing industry for fifteen years, specializing in applications for the consumer products industry. Peter authored three patents on decision support technology and automated personalized reporting. These reflect his extensive field experience with companies like PepsiCo, Hasbro, CVS, American Stores, Kmart and Hannaford.
Earlier, Peter established and led the Retail Category Management practice at MicroStrategy. He also drove development on several product lines, coordinating engineering, product management and technical support. Peter holds his Bachelor of Arts in Psychology modified Computer Science from Dartmouth College.
Tom is responsible for financial management and administrative stewardship of Orchestro. A Certified Public Accountant with twenty years of experience in the software and services sector, he also participates in the firm’s Mergers & Acquisitions and Strategic Planning processes.
Before joining the firm, he served as Vice President, Finance and Administration at Sterling Software (now part of Computer Associates) and at Amherst Information Systems. He also held key financial management positions at United Biosource Corp., now an analytics division of Medco (Express Scripts), AOL and Merant. He began his career as an Auditor with Ernst & Young. Tom holds both his MBA and BS in Accounting from Pennsylvania State University.
Tom heads suite-wide development, including Harmonizer, the Enterprise Demand Signal Repository (DSR) and platform that underpins the Maestro analytic engines and Sense applications. His addition to the executive team reflects the Company’s ongoing commitment to expedite customers’ time to value through innovative SaaS solutions.
He brings over fifteen years of experience building top-performing product teams for fast-growth technology firms. As Vice President, Products and Technology at Approva, he oversaw design, implementation, test, delivery and post-sales support to ensure a closed loop development cycle. Formerly, he was Director of Software Engineering at comScore, Inc., and Director of Program Management at Bindview. Tom holds his BA degree from Virginia Tech.
Paul manages design and development of Orchestro’s data model, and has been an innovator at the company since its founding. He has spent over fifteen years building decision support applications for the consumer products industry.
Leveraging this experience, he established Orchestro’s Retail Center of Excellence. A SQL Server and Oracle developer, he has worked extensively with Business Intelligence tools such as MicroStrategy and Business Objects. As part of S.C. Johnson Wax, Paul built the data warehouse to globally integrate demand data, including InfoScan, retailer POS and shipment information. He began his career at IBM in systems network architecture. Paul holds his BS degree in Computer Engineering from Valparaiso University.
Dr. Waller creates breakthrough models that improve profitability, agility and performance of consumer goods companies. His focus is on algorithms that exploit available data such as POS and sentiment. He is the Garrison Endowed Chair in Supply Chain Management in the Sam M. Walton College of Business at the University of Arkansas.
An established industry authority, Dr. Waller invented a patent on assortment and space optimization and is Editor-In-Chief of the Journal of Business Logistics. His research spans forecasting, space allocation, collaboration and perpetual inventory inaccuracy. He holds his BS from the University of Missouri, his Masters in Management Science and PhD in Business Logistics from Pennsylvania State University.
Todd drives product management across the Orchestro suite, from mapping business requirements and defining the solution roadmap, to managing release and distribution strategy. He joined the company in 2012 with a proven track record of growing solutions in emerging markets.
As Senior Director of Product Management at Approva, he defined the fast-growth company’s solution from its initial stages through its acquisition by Infor. He helped establish the firm as the market leader through his focus on market-driven needs. Earlier, he was Group Product Manager at Entevo, now part of Symantec. Todd received his BS from Virginia Polytechnic Institute, with a degree that combined engineering and business studies.
Will recently joined Orchestro to head the Sales and Field Operations team. His twenty-two years of Enterprise Software sales management reflect a value- and values-driven approach.
Previously, he escalated through the ranks at Approva over a ten-year tenure to become Vice President of Sales, remaining through their acquisition by Infor. There he worked with several of the world’s leading CPG organizations. He also has held sales management roles at Hyperion Solutions and IBM, focusing on Business Intelligence, planning and data warehousing solutions. Will was also co-owner and VP of Sales for Digital Witness, a retail-focused Business Intelligence firm. He holds a BS from the University of Texas, Austin.
Taj leads the Professional Services organization. His executive experience in fast-growth global operations reflects his commitment to customer-focused enterprise business solutions.
He recently joined Orchestro from OPOWER, where he headed Technology Services and SaaS Operations as the customer base grew 600%. He was responsible for implementation, platform operations, quality assurance, support and security. Earlier, he oversaw technical and business services at Approva, spanning 50+ global implementations. Taj also led development teams at BCE Emergis (part of Fiserv), Network Solutions (part of Verisign) and Accenture. He holds a BS in Electrical Engineering from Virginia Tech, a patent in electronic document management, and was nominated as “One to Watch” by CIO Magazine.
Andrew recently joined Orchestro to guide the Advanced Analytics Team. His expertise includes a broad range of methodologies, from optimization and simulation to statistical modeling.
He brings over twenty years of experience at Nestlé, where his responsibilities spanned Analytics, Logistics, Sales, Category Management, Supply Chain and Finance. While there, he defined the roadmap for Point of Sale Analytics employing systems, technology and fact-based decision-making to drive revenue and profitability. Author of a blog, http://andrewg-crabtreeanalytics.blogspot.com
, Andrew writes on Business Analytics and Predictive Modeling for the consumer goods industry. He holds his BSc in Mathematics and Management Science from University of Manchester and his MBA from the London Business School.
At Orchestro, we believe in the synergy created through meaningful partnerships. Through these relationships, we provide whole, value-added solutions, with the benefits accruing to our joint customers. Typically, these fall into one of the following categories: